Why the Best Beef Genetics in America Come From Missouri

Beef cattle genetics start in places like this one. Show-Me Genetics in Strafford, Missouri is a bull stud and semen storage facility with room for over a million straws, and we spent a day inside to see how artificial insemination actually works from collection to cryogenic freezing. Steve and Jamie Rogers walked us through the collection floor, the lab, the cold room, and the nitrogen tanks holding genetics that are decades old and still viable.